top of page


Brussels Airlines ends ten years of "a very beautiful collaboration" with Foodmaker
As a direct consequence of the new partnership with the Belgian ready-to-eat chain Bon (Colruyt) on its European flights, the airline has terminated its agreement, which had been in place since 2016, with the other well-known Belgian prepared meal chain, Foodmaker.
May 293 min read


Ready-to-eat chain Bon to serve over 450,000 sandwiches on Brussels Airlines flights
The ready-to-eat chain Bon, in which the Colruyt Group is the majority shareholder, is opening a new production line in its kitchens to meet the demands of its new, large-scale partnership.
May 283 min read


Uber has offered 10 billion euros to buy Delivery Hero
La société allemande de livraison de repas Delivery Hero a confirmé avoir reçu une offre de rachat indicative de la part de son homologue américaine.
May 262 min read


Q8 inaugurated its first "smart kitchen" at its Liège-Grétry station
In Belgium, customers can now order a wide range of freshly prepared dishes such as tacos, crispy chicken and loaded potato wedges at the service station, via an on-site kiosk or online.
May 73 min read


No, Chipotle Has Not (Yet) Established a Restaurant in Belgium
A company named "Chipotle" appeared in the business database less than fifteen days ago, theoretically spicing up the competition among QSR in the Belgian market. However, the Tex-Mex restaurant chain has confirmed the alternative scenario anticipated by Gondola Foodservice: there is no connection between the two entities, other than an apparent conflict of intellectual property.
Apr 133 min read


A first restaurant named “Chipotle” in Belgium
The name of this newly incorporated company in Antwerp naturally piques curiosity: Chipotle. Is the famous chain with 4,000 Mexican restaurants finally setting up shop in our country?
Apr 83 min read


Foodmaker ready meals arrive in Austrian Billa supermarkets
The Belgian healthy dining chain is reaching a new milestone in its international expansion. Its ultra-fresh ready meals are now appearing on the shelves of Billa supermarkets in Austria. For Foodmaker, this marks the fifth export market reached through its international distribution network.
Apr 31 min read


Sysco Swallows Restaurant Depot: A New Food Distribution Giant for $29 Billion
Sysco, the leader in delivery to restaurants and institutions, announced the acquisition of Jetro Restaurant Depot this Monday. This operation marks the birth of an integrated giant capable of dominating both heavy logistics and direct sales to small independent businesses.
Mar 302 min read


A fifth Joe & The Juice in Belgium
A month of March paced by openings for the concept of freshly prepared juices, coffees, and sandwiches born in Denmark. Driven by the ambitious goal of 1,000 shops worldwide by 2028 (+150%), the Joe & The Juice brand has inaugurated two new strategic locations in Brussels.
Mar 242 min read


Reboost Bar: This Brussels café bets on beauty nutrition
Exit the traditional yogurt-granola. Reboost Bar is riding the superfood trend to attract a clientele increasingly in search of a healthy lifestyle. On the menu of this new bar located on Rue du Bailli, in Brussels: açaí bowls, shakes enriched with probiotics, collagen, adaptogenic mushrooms, spirulina, and… even an LED mask.
Mar 122 min read


Madonna, the new neighborhood pizzeria by Squadra Cocina
The Squadra Cocina group has inaugurated a new restaurant, Madonna, a "neighborhood pizzeria" in Uccle. The establishment, designed for neighbors, regulars, and all lovers of "real pizza," offers Neapolitan style in the traditional way.
Mar 82 min read


Hard Rock Cafe Brussels Closing: "Discussions are underway to decide its fate"
Hard Rock International has informed us that management has not yet decided whether its last establishment in Belgium will survive the winter, amid rumors announcing a closure by the end of the month. A zombie company, in virtual bankruptcy since its inception, Hard Rock Cafe Belgium will continue to serve its customers "until further notice."
Feb 214 min read


Chinese coffee giant Cotti is expanding into Belgium
In its European offensive, the second largest coffee chain in China is opening a new commercial front in our country.
Feb 132 min read


"Chez Léon" is now under French ownership
The end of an era on Rue des Bouchers: the famous Brussels restaurant "Chez Léon" came under French ownership this Monday. The establishment, founded in 1867 and owned by the Vanlancker family for six generations, was sold in its entirety to the Joulie group, specialists in Parisian brasseries.
Feb 112 min read


Belgian giant Greenyard secures a dominant position in the French frozen food market
By finalizing its alliance with the Breton cooperative Eureden, the Belgian group Greenyard is taking another strategic step in the French market. Becoming the majority shareholder of a new industrial entity, the global leader is strengthening its commercial presence in France.
Feb 22 min read


Belchicken opens its first drive-thru restaurant
The Belgian restaurant chain specializing in chicken is taking another step in its expansion. Belchicken, which has established itself in just a few years as a staple of the fast-casual dining scene, is opening its very first drive-thru restaurant in Aartselaar. This opening is part of a sustained growth strategy, aiming for 350 locations worldwide by 2030.
Jan 292 min read


The world's largest QSR chain has opened its first American stores
A little-known player in the West, but surpassing McDonald's or Starbucks in the number of points of sale worldwide (47,500+), this Chinese giant has just officially announced its entry into the American market.
Jan 62 min read


Umamido opened its 10th ramen shop in Belgium
Crowds gathered at the inauguration of the new Umamido in Antwerp. The Belgian chain, specializing in ramen, those delicious bowls of noodles from Japan, now has 16 international locations.
Dec 22, 20253 min read


Foodmaker Café: the “anti-McDonald’s” fast-good offensive has begun
With the opening of its first café in Brussels, the Belgian healthy-food chain is not simply launching a new location but unveiling a new business model. Backed by Kharis Capital, the investor behind Burger King and Quick in Belgium, Foodmaker is structuring what could become a European standard for fast-good dining. A new kind of "third place," easily replicable because it is franchise-ready, whose driving force is the exact opposite of junk food.
Dec 10, 20254 min read


JeanBon has inaugurated his eighth and largest "gourmet counter"
The Brussels-based chain JeanBon, founded in 2016 by Jean Vandemoortele, continues its expansion with the opening of its eighth store in the heart of the capital. And not just any store. This new location marks a major milestone in the development of the chain, which has become a benchmark for lunch breaks in less than a decade.
Nov 8, 20253 min read
bottom of page

