The Broeklin Brussels project, successor to Uplace in Machelen, is entering its construction phase and gradually expanding its restaurant offerings. Following Jimmyz Burgerz, the developer is pleased to announce the arrival of Délitraiteur, a Belgian leader in ready-to-eat meals, and Pureto, a rapidly growing concept focused on mashed potatoes.

INTERVIEW – Now certified as a B Corp and ISO 20121, Artfood is positioning itself as the first Belgian event caterer to combine both certifications. Its co-founder and CEO, Arthur Renwart, explains how these virtuous practices are transforming his company and its event management in a market riddled with greenwashing where price remains the deciding factor.

The first few months of operation for La Patate chip shops, the Belgian chain backed by influencer Average Rob, have seen strong performance. This large-scale socio-economic experiment demonstrates how to revitalize a traditional offering to attract the new generation. It's a business case where fast food, influencer marketing, and community engagement converge.

INSIGHT - The Belgian market is symbolically perceived as the epitome of the chip shop. However, data paints a more nuanced picture, suggesting that another product range dominates the fast-food sector. This quantifiable reality could redefine location and offering strategies.

FRANCHISE - The massive investment plan announced by McDonald's this week aims to modernize its global network. Under the guise of support measures for franchisees, the backbone of the burger chain, "Next" resembles a financial bulldozer. The most vulnerable independent franchisees will likely be forced to restructure or close down.

Anyone who goes out in Ghent has probably already walked into an MTM establishment without realizing it. From their first café, Mòris, opened in 2015 in the city's medieval quarter, to their ten restaurants and bars, Jean-Michel Teerlinck and Julien Malingreau have built a sizable little hospitality group in a short time. And "MTM is shifting into high gear," propelled by its crowdlending campaign launched on Thursday and already completed today.