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Inge Demeyere is the new CEO of Poppies Bakeries, an European leader in sweet pastries
Since January 5th, Inge Demeyere has joined the fifty-year-old family business in Zonnebeke. She will become the second external CEO in Poppies Bakeries' history next March. The former Managing Director of Bakery and Ice Cream at Cargill is eager to "shape the next chapter of growth and innovation" for this little-known Flemish gem.
2 days ago2 min read


Davy De Vlieger (Spuntini): "We prefer to invest in Belgium"
INTERVIEW – The first external boss to lead the family business, Davy De Vlieger, isn't here to babysit. Between strategic acquisitions and transforming the sales force into a "war machine," the CEO of Spuntini is rolling out a clear roadmap. His mission? To transform the traditional wholesaler into a "total partner" for the foodservice industry, capable of delivering just as much "food happiness" as valuable services. All while financing this transformation through sustained
Jan 148 min read


Noma LA's gamble: €1300 per cover, with the experience as the only profit
The Copenhagen restaurant, crowned "best in the world" five times, will open a pop-up in Los Angeles next March. The Californian menu will cost $1,500 per person (approximately €1,293). Yet, chef René Redzepi anticipates no profit from this venture, which prioritizes experience and social impact over financial gain. An analysis of an exceptional cost structure where the exorbitant borders on the invaluable.
Jan 144 min read


« Retailtainment » : The Rise of Retail Stores Cafes
Our editorial team selects here a few tasty tidbits from around the globe. Just enough food for thought regarding the evolution of foodservice.
The Era of "Retailtainment"
To revitalize brick-and-mortar retail in the post-Covid world, brands are transforming their stores into sensory lifestyle spaces where coffee serves to prolong customer dwell time.
From Louis Vuitton to Coach, fashion houses are boldly competing, employing Michelin-starred chefs and I
Jan 132 min read


Sligro reports sales growth "for the first time in Belgium"
The Netherlands' leading foodservice wholesaler closed the 2025 financial year on a mixed but overall reassuring note. Sligro Food Group reported revenue excluding tobacco of €2.668 billion, a 1.7% increase year-on-year. While modest, this growth demonstrates resilience in a market characterized by pressure on both volumes and margins.
Jan 93 min read


"Yves Van den Brande acted as a visionary leader in transforming the foodservice industry"
The strategic handover at Solucious marks a significant milestone for the Belgian market. When Pieter-Jan Vandevelde succeeds Yves Van den Brande as head of Colruyt's foodservice division, a promising talent takes over from a pioneer. This changing of the guard is all about continuous improvement (and growth).
Jan 83 min read


Pieter-Jan Vandevelde now leads Solucious, the foodservice division of Colruyt
Since January 1, Pieter-Jan Vandevelde has held the position of Business Unit Manager. His mission is to consolidate Solucious recent acquisitions and to continue the company's expansion in the Horeca and Public & Health segments, as the division has just crossed the €330 million revenue mark.
Jan 82 min read


Solucious achieved a turnover of 330 million euros
With a jump in revenue of more than 20% in the last financial year, Colruyt's foodservice specialist is establishing itself as a growth driver for the distributor.
Jan 72 min read


David Van den Weghe (Colmar): "The impact of coronavirus called for structural choices, not quick fixes"
INTERVIEW - Fermetures ciblées, endettement stratégique, rationalisation du modèle de buffet… La chaîne historique de « la restauration décontractée » refuse de devenir une relique de l’horeca belge. D'ailleurs, le CEO de la troisième génération nous explique pourquoi c’est une erreur de considérer la stratégie de relance de Colmar comme un plan de secours.
Jan 65 min read


Dining Out in 2026: Enter the Age of Augmented Experience
The hospitality sector is emerging from a 2025 defined by resilience in the face of inflation and market saturation. Yet, 2026 is already shaping up to be a year of metamorphosis. According to the latest projections from TheFork, the restaurant industry is executing a strategic pivot where cutting-edge technology and the theatricality of the plate are no longer optional extras, but economic imperatives.
Jan 22 min read


"With its Christmas agreement, Arizona missed an opportunity to bring clarity"
While the government coalition's budgetary rationale has been heeded, Unizo is concerned to discover "uncertainty under the Christmas tree." Without clear transitional measures, the Union of Independent Entrepreneurs warns that the VAT increase risks severely impacting the profitability and operational management of Belgian businesses.
Dec 24, 20253 min read


Takeaway: Government doubles VAT on meals with shelf life of less than two days
Overnight Tuesday to Wednesday, the inner cabinet (kern) finally reached an agreement regarding the VAT increase on takeaway food. Meals with a shelf life exceeding two days from the date of preparation will be exempt from the hike.
Dec 24, 20252 min read


Christmas markets: a very profitable end-of-year festivities
For the past few weeks, Belgian towns and cities have been buzzing with activity thanks to their Christmas markets, some of which last barely a weekend. In Brussels, the largest of these, now called Winter Wonders, has become a huge economic enterprise and an essential part of the lives of the food businesses that have a stall there.
Dec 23, 20255 min read


La Villa Lorraine Breakup: Did the balance sheet outshine the Michelin Star ?
ANALYSIS - What if the "new era" of La Villa Lorraine wasn't a story of "natural evolution," but rather an urgent restructuring plan?
Dec 19, 20254 min read


"Budget cuts to school meals risk causing job losses"
INTERVIEW – Members of the MR-Engagés majority party approved on Wednesday the government's budget proposal intended to "keep the budget deficit under control" in the Fédération Wallonie-Bruxelles (FWB). The text, widely criticized for generating some €255 million in savings starting next year, is particularly concerning due to the cryptic reduction in school meal budgets. This will have unforeseen repercussions for the institutional catering sector, points out Gérard Filot,
Dec 18, 20257 min read


Shake Shack's current recipe for success
Shake Shack is planning a record number of openings. The New York-based burger chain is an exception in the "fast-casual" food segment.
Dec 16, 20252 min read


At 68, Colmar undergoes a €7 million facelift to attract the youth
Facing the decline of its traditional clientele and growing competition in the fast-casual segment, the Belgian “casual dining” group has officially unveiled its three-year relaunch plan (2025–2027) through a visible achievement: the first Colmar Restaurant & Buffet in Belgium has opened its doors in Oostakker. Is this a superficial makeover or a deep structural overhaul?
Dec 12, 20255 min read


EXKi: a new concept and new branding to accelerate the recovery ?
The natural food chain is launching a completely redesigned concept in Brussels. This key step comes as EXKi has just completed its restructuring and is embarking on a new phase of expansion under the leadership of its new CEO, Xavier Royaux.
Dec 9, 20252 min read


Prosus tightens grip on JET: Founder Jitse Groen is… taken away
Just Eat Takeaway.com (JET), maison mère de la plateforme de livraison en Belgique, a annoncé une transition majeure : son fondateur et CEO historique, Jitse Groen, quitte la direction de l’entreprise qu’il a créée en 2000. Derrière l’annonce officielle, une réalité s’impose : Prosus, désormais propriétaire, place ses hommes aux commandes et impose sa stratégie, précipitant de facto la sortie du fondateur.
Dec 2, 20253 min read


Emmanuel Didion (Horeca Wallonia): "Our businesses cannot afford this uncertainty"
Faced with the government's admission of unpreparedness regarding its own tax shift, the president of the Walloon Horeca Federation insists that the VAT "shock" is as worrying as "the lack of structure, clarity and dialogue".
Dec 1, 20253 min read
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