Belgian giant Greenyard secures a dominant position in the French frozen food market

By finalizing its alliance with the Breton cooperative Eureden, the Belgian group Greenyard is taking another strategic step in the French market. Becoming the majority shareholder of a new industrial entity, the global leader is strengthening its commercial presence in France.

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The frozen vegetable landscape in France has just been reshaped. Eureden, the country's third-largest agri-food cooperative, and Greenyard officially announced their strategic partnership today. "Thanks to this partnership, we are creating a solid platform for long-term development, rooted in our production areas and open to European and international markets," said Marie-Gabrielle Daniel, CEO of Eureden. While the operation is presented as an alliance, it primarily underscores the Belgian giant's deep roots in Brittany.

This operational merger brings together two major players: Gelagri Bretagne, Eureden's frozen food division, and its subsidiary Greenyard Frozen France. The goal is to create a national champion capable of making its mark on a rapidly changing market. "We will continue to co-create our future in France and strengthen our supply and production capacities while continuing, with our customers, to develop the consumption of frozen food," said Francis Kint, CEO of Greenyard.

In concrete terms, the new entity already carries significant weight: 900 employees and four production sites spread across Morbihan and Finistère. The product range covers a wide spectrum: frozen vegetables, gratins, ready-made meals, soups, purees, and fruits, intended for supermarkets, the food service industry, specialty retailers, and export markets.

Why is Greenyard, which already generates €5.3 billion in annual revenue and operates in 25 countries, investing so heavily in Brittany? The answer lies in new consumer expectations.

Demand for healthy, plant-based products, especially those of local origin (the coveted "Made in France" label), is booming. By partnering with Eureden, which represents 16,000 farmers, the Belgian leader secures its supply of high-quality raw materials. In return, Greenyard contributes its logistical strength and commercial network, capable of exporting Breton vegetables to 80 countries, from the European Union to the United States. The business model is based on a robust three-way structure: agricultural producers (via Eureden), the processing company (the new entity managed by Greenyard), and distributors.

While the alliance is based on the complementary strengths of the two partners, Greenyard plays a leading role in governance and strategy. The stated objective is ambitious: to create a leader in frozen vegetables in France, capable of innovating, securing agricultural supplies, and meeting growing sustainability demands. In other words, Greenyard confirms its commitment to establishing itself as a key player in the food transition in Europe.