Content creator Robert Van Impe, alias Average Rob, has partnered with seasoned entrepreneurs and investment funds to launch a new "friterie" (fry shop) concept. Despite its unassuming name, the ambition behind the "La Patate" brand is clear: to re-establish the traditional fry shop model in the heart of prime urban locations.

IN THE PRESS - The newspaper L'Echo examined the QSR (Quick Service Restaurant) phenomenon with a contribution from Gondola Foodservice. Excerpts.

Voted for by thousands of Takeaway.com customers, the chain renowned for its slow-cooked ribs and the restaurant famous for its "pastella" have secured the 2025 Awards from the food delivery platform.

Facing the proliferation of ready-to-eat poke bowl shops, the Belgian brand Tadao is standing its ground with made-to-order preparation. This represents a permanent logistical challenge that its founder embraces as the foundation of his brand identity: a simple yet generous "fast-good" concept, recently expanded to Woluwe-Saint-Lambert with a third establishment.

In just two years, the Belgian concept that revisits the gyros is attracting more and more interest thanks to a blend of simplicity and... profitability. The franchisor Greek & Potatoes is multiplying its points of sale like hotcakes – Greek ones, of course.

The American snacking and soft drink giant is launching "full culinary dining experience" to "create new occasions" for consuming its products. PepsiCo is thus trying its hand at the restaurant business once again, but with the opening of its new brand, Pilla Tortilla, in Madrid, based on its Lay's brand.

Everyone eats in front of a screen at some point, especially their smartphone. But as a new scientific study highlights, devices interfere with our ability to enjoy food and the people around us.

At the beginning of March, Kinepolis launched its Kinepils on the market: a beer based on corn, with an infusion of popcorn. A new product that focuses on experience and trends such as sustainability and food pairing. “For the time being, it is still a limited edition, but if it’s up to me, it will one day be part of the permanent Kinepolis range and there will still be room for expansion. A Rouge, a 0.0%, a half-liter, or its own glass. The possibilities are endless.”

As the commemoration of Ireland's patron saint approaches, the oldest importer of the famous stout, the Belgian group Anthony Martin, is selecting the Horeca businesses that can benefit from this innovation, facilitating access to the "Guinness experience."

On the eve of its tenth year of operation, the La Meute brand continues to thrive in the high-quality meat segment. A "neighborhood steakhouse" model split between two establishments in Flagey and Waterloo.

Initially perceived as a fallback solution during the health crisis, ready-meal vending machines are establishing themselves as a structural economic model in the province of Luxembourg. This "off-site sales" strategy offers financial and logistical advantages but demands rigorous management.

Futurologist Richard van Hooijdonk highlights the major changes that companies must prepare for now "if they want to survive".

The Belgian-born fast-food chain is continuing its expansion plan in the French market by collaborating with Lesieur. Since Monday, the cooking oil specialist has been offering the "signature taste" of Quick burgers. Three flagship sauces are hitting Carrefour shelves as an exclusive preview, before the rollout expands to all major supermarkets starting next April.

The Belgian brand Buddy has launched what it presents as the "cleanest" electrolyte powder on the market. We asked Oscar van der Rest, one of the three founding brothers of the label, to explain his new product dedicated to smart hydration.

The world's largest brewing group posted promising results on Thursday, with sales volumes declining more slowly than analysts had anticipated. And, in addition to strong performance in emerging markets that offset difficulties in the West, AB InBev's low- and no-alcohol beers are driving growth.

Ici, notre brigade éditoriale choisit quelques infos croustillantes venues d'ailleurs. Juste ce qu'il faut pour nourrir la réflexion sur l'évolution du foodservice.

Here, our editorial team selects some juicy tidbits from elsewhere. Just enough to fuel reflection on the evolution of foodservice.

The French dairy giant is expanding its plant-based offering in Europe with its first meal replacement drinks under the Alpro brand. Simply called Meal to Go, this new range is already available in Belgium and Germany.

Here, our editorial team selects some juicy tidbits from elsewhere. Just enough to fuel reflection on the evolution of foodservice.

After celebrating its tenth anniversary last December, the family foundation is formalizing a strategic transition: Arthur Lhoist succeeds Christophe Querton as president. This handover reflects 4WINGS' commitment to exploring new avenues to address the challenges of food insecurity in Belgium.