Giant sauce at home? Quick partners with Lesieur to bring the experience to supermarket

The Belgian-born fast-food chain is continuing its expansion plan in the French market by collaborating with Lesieur. Since Monday, the cooking oil specialist has been offering the "signature taste" of Quick burgers. Three flagship sauces are hitting Carrefour shelves as an exclusive preview, before the rollout expands to all major supermarkets starting next April.

© GONDOLA FOODSERVICE

"Sauces are the DNA of Quick burgers. They define the brand's experience. Offering them at home is a natural extension of the brand," stated Frédéric Levacher, CEO of Quick France. For the fast-food chain, this collaboration marks the arrival of its three "iconic" sauces in mass retail: Giant, Quick'n Toast, and Suprême Spicy.

This is not a limited edition, but rather a new specialty range designed to build loyalty among fans outside of the restaurants. It is an approach already widely used in North America, where condiments from certain chains, like Subway or Taco Bell, are easily found in supermarkets, and where a direct rival of Quick even attempted in the past to permanently sell its Big Mac sauces.

But here, the operation is presented as a win-win, and production partner Lesieur, itself recognized for strong brands such as Isio 4 and Puget, is offering "a truly differentiating innovation," according to Christophe Beaunoir, CEO of Lesieur. It does so while guaranteeing "the quality and reliability that families expect."

The result: Carrefour stores, which had the exclusive early release, were cleared out, and the trio of Quick sauces became a viral trend on TikTok. The conquest of the specialty sauce segment seems off to a great start. "This launch is a new strategic step in promoting strong and complementary brands, product innovation, and extending the consumer experience at home," celebrated Antoine Lanteiron, Head of Innovation and Commercial Strategy at Carrefour.

According to Nielsen data, specialty sauces skyrocketed by more than 10% between 2017 and 2024, sitting just behind mayonnaise. And, while traditional sauces (béarnaise, tartare) are stagnating with barely 1% growth, modern sauces are seeing an increase of up to 9.5% (burger sauces).

Quick in France: 186 restaurants in 2025

This arrival of Quick sauces in supermarkets brings its history full circle. As a reminder, it was the former head of the GB retail chain and his right-hand man who, inspired by the American fast-food concept, decided to import it to the European market. The first Quick opened in 1971 on the outskirts of Antwerp, located in a hypermarket parking lot to... build customer loyalty. Note in passing that the logo would not drop the letters "GB" until sixteen years later.

The chain's international expansion began in 1980 in Aix-en-Provence. Forty-five years later, Quick claims over 60 million annual customers across 186 restaurants. This was not without its challenges, as in the summer of 2021, the new owner, the HIG Capital group, began converting the majority of the locations into Burger King.

Nevertheless, leaning on some of the highest brand awareness in the market, Quick made a major comeback in 2022. The QSR (Quick Service Restaurant) chain boasts an average Google rating of 4.3 across all its locations. According to the French management, the 150,000 customer reviews left last year are a testament to consumers' high standards. Each establishment receives an average of about 800 reviews per month, and 90% receive a response within 24 hours.

Quick is currently pursuing an ambitious development plan to double its footprint in France by 2028, with more than 1,500 jobs created annually nationwide. Over thirty locations were opened in 2025, in line with a rollout strategy that combines drive-thrus, city centers, and other commercial hubs.