The revival of brasseries, a comforting return to basics

While the concepts of sharing food and fusion cuisine have been gaining momentum in the restaurant world, traditional brasseries are reportedly making a comeback.

Far from being out of fashion, brasseries that focus on simple cuisine are winning back the public, observes La Libre , at least in the Brussels region. Not so traditional, the concepts are modernizing just enough to match current desires.

Their strength lies primarily in what's on their plate. Brasseries offer cuisine that transcends the ages with a touch of comfort, featuring classics like meatballs and gratins.

It is a cuisine that is not necessarily nostalgic but based on simple and striking criteria, such as quality products and home-made preparation.

While sharing food and fusion restaurants focus on experiences, brasseries are meeting places where customers know what to expect. These establishments thus succeed in building a loyal customer base.

A safe haven dimension

The consistency of this hospitality segment instills a certain trust and even a sense of belonging, inviting customers to return. In a culinary world that is constantly evolving, and sometimes very rapidly, brasseries have almost become a safe haven.

But the brasserie isn't just about the food. Their relaxed atmosphere is welcoming, and the place lends itself to socializing. Whether it's a lunch with colleagues, a romantic dinner, or a family meal, the menu adapts to various desires and occasions.

Brasserie customers are often over thirty, which speaks volumes about a certain maturity in their tastes. This category of customers seems to be returning to basics, after having explored the trendiest concepts. The pleasure of good food takes precedence over the Instagrammable potential of the place, even if it isn't necessarily photogenic for Instagram.

Cyclical habits?

The success of brasseries tends to demonstrate that today, consumers are looking for comfort and to share moments of conviviality. Will this last? Will brasseries continue to charm those in search of culinary references?

New trends will undoubtedly emerge and shake things up again. Will a return to basics prove a long-term solution for the restaurant industry? It will be worth analyzing whether our eating habits are doomed to eternal repetition.