Martine Rooselaers joins Gondola Foodservice as board member

Former SVP at NielsenIQ Martine Rooselaers now shares her expertise in data-driven strategies and deep understanding of transformative technologies such as AI with Gondola Foodservice's board.

"Second place is the first loser." Martine Rooselaers' motto accurately reflects her naturally competitive personality and professional philosophy of excellence. With four decades of experience in the FMCG industry, she has held various key roles both at the commercial level and in general management positions.

The past fifteen years have seen her lead global operations for the international market research firm NielsenIQ. "I was responsible for setting up and for running hubs, leveraging AI/ML, resulting in standardized and automated processes across all 80 countries," she explains, praising this initiative, which has accelerated product deployment "with a guaranteed quality."

As one of NielsenIQ's key executives, Martine Rooselaers advised the management team and the board of directors, as well as assisting clients to maximize their business results through optimal use of the firm's data.

Her professional commitment to teamwork and customer partnerships naturally resonates with Gondola Foodservice's (GFS) values. "Aligning associates horizontally and vertically to allow them to contribute to the company's mission, guiding senior leaders, allowing them to feel part of the winning team and ensuring they have clarity on the value we bring to clients  – manufacturers and retailers – that's my passion," says Martine Rooselaers. "I love working with customers because you can really see how they use our data wisely and how it makes them better, and how it makes a difference to their own customers."

The arrival of Martine Rooselaers on the GFS board of directors marks a milestone for the company, which is positioning itself as a player in innovation and performance in the foodservice sector.

“Martine is a tremendous asset as we build our unique data model in collaboration with Sparkers. A model that brings together financial, transactional, and behavioural data to transform the foodservice industry,” enthuses Amaury Marescaux, CEO of Gondola Foodservice. “Her sharp insights and positive energy already make the journey even greater.”

Martine Rooselaers's dynamism is indeed infectious. A legacy of her past as a national basketball player, it certainly serves as an additional source of inspiration for Gondola Foodservice's teams and partners.