With the opening of its first café in Brussels, the Belgian healthy-food chain is not simply launching a new location but unveiling a new business model. Backed by Kharis Capital, the investor behind Burger King and Quick in Belgium, Foodmaker is structuring what could become a European standard for fast-good dining. A new kind of "third place," easily replicable because it is franchise-ready, whose driving force is the exact opposite of junk food.

INSIGHT - Belgians spend more on food than their Dutch neighbors. This budget gap stems not only from cultural choices ("home cooking" vs. "convenience") but also from economic factors. That said, the out-of-home food market could become one of the most dynamic in Belgium.

The natural food chain is launching a completely redesigned concept in Brussels. This key step comes as EXKi has just completed its restructuring and is embarking on a new phase of expansion under the leadership of its new CEO, Xavier Royaux.

The ubiquitous matcha, low-carb diets, CBD products, viral sweets, and brand partnerships will excite fewer consumers next year. Here's why.

The chain is adopting a bold counter-trend strategy, refocusing its innovation on its historical product.

INSIGHT - The business model of "night stores" is faltering in Belgium. With a low penetration rate, a popular image of being "more expensive than practical", and consumers demanding a more sophisticated offering, this convenience store must reinvent itself, like structured chains such as Night & Day.