At the beginning of March, Kinepolis launched its Kinepils on the market: a beer based on corn, with an infusion of popcorn. A new product that focuses on experience and trends such as sustainability and food pairing. “For the time being, it is still a limited edition, but if it’s up to me, it will one day be part of the permanent Kinepolis range and there will still be room for expansion. A Rouge, a 0.0%, a half-liter, or its own glass. The possibilities are endless.”

INTERVIEW - During the Personality of the Year 2025 - 2026 (POTY) awards ceremony, four awards were presented this Thursday across various categories, along with a Lifetime Personality of the Year award presented to a figure who has made a significant impact on the retail and FMCG sector. Discover now our meeting with Sabine Sagaert, CEO of Ardo and winner in the Manufacturers Foodservice category.

POTY – During the Personality of the Year ceremony, which was held yesterday, a special award was presented to honor a remarkable entrepreneurial career. The Lifetime Personality of the Year award was bestowed upon Stefaan Bettens, CEO of Jet Import, for his entire professional journey and his lasting influence on the Belgian and Luxembourgish markets.

INTERVIEW - During the Personality of the Year 2025 - 2026 (POTY) awards ceremony, four awards were presented this Thursday across various categories, along with a Lifetime Award presented to a figure who has made a significant impact on the retail and FMCG sector. Discover our interview with Johan Vermeire, General Manager B2B Foodretail at Colruyt and winner in the Wholesalers Foodservice category.

Exit the traditional yogurt-granola. Reboost Bar is riding the superfood trend to attract a clientele increasingly in search of a healthy lifestyle. On the menu of this new bar located on Rue du Bailli, in Brussels: açaí bowls, shakes enriched with probiotics, collagen, adaptogenic mushrooms, spirulina, and… even an LED mask.

INTERVIEW – How do you carve out a place in a crowded market where customers are conservative? With over a million annual visits across its twenty points of sale, Fritapapa has clearly found the recipe to "dust off the fry shop." Co-founder Julien Abras presents his ingredients – a blend of digital agility and respect for the geography of tastes – to anchor the brand in our cravings for a good cone of fries.