Julien Abras (Fritapapa) : "We drive repeat visits thanks to our products sourced differently"
INTERVIEW – How do you carve out a place in a crowded market where customers are conservative? With over a million annual visits across its twenty points of sale, Fritapapa has clearly found the recipe to "dust off the fry shop." Co-founder Julien Abras presents his ingredients – a blend of digital agility and respect for the geography of tastes – to anchor the brand in our cravings for a good cone of fries.
