Emilie Van De Poel

Exit the traditional yogurt-granola. Reboost Bar is riding the superfood trend to attract a clientele increasingly in search of a healthy lifestyle. On the menu of this new bar located on Rue du Bailli, in Brussels: açaí bowls, shakes enriched with probiotics, collagen, adaptogenic mushrooms, spirulina, and… even an LED mask.

The Belgian brand Buddy has launched what it presents as the "cleanest" electrolyte powder on the market. We asked Oscar van der Rest, one of the three founding brothers of the label, to explain his new product dedicated to smart hydration.

INTERVIEW – With over 50 points of sale in BeLux, 700,000 meals sold per year, and an announced growth of 40%, Picadeli is positioning itself as a profitable model for retailers. François Adam, Deputy Country Manager for Picadeli BeLux, details the strategy and outlook for the Swedish pioneer of connected salad bars on the Belgian market.