Joint business planning part 1
Tue, Mar 24
|Gondola Offices, Kasteel Beaulieu
Time & Location
Mar 24, 2026, 9:30 AM – 4:30 PM
Gondola Offices, Kasteel Beaulieu, Woluwelaan 100, 1830 Machelen, België
About the event
Prijs: € 850,00 or FREE for Gondola Foodservice members (1 seat per Company)
Trainer: Gerald Naelaerts - Negotiation expert at Zenith – The Negotiation Company
From Transactional Cooperation to Strategic Growth
The market is evolving faster than ever. Those who focus solely on negotiations and price discussions today will lose all relevance tomorrow. Classic discussions at the negotiation table too often turn into a zero-sum game: what one party gains, the other loses.
The Joint Business Planning (JBP) breaks this model and creates structural and sustainable growth for both partners.
This masterclass demonstrates how to transition from a transactional relationship to a true strategic partnership.